Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Portsmouth: Hampton Beach summer season; Portsmouth's historic downtown and dining; Boston weekend escapes; Kittery and the southern Maine coast nearby. Guests I price for: Boston-area couples and families on 2 to 4 night summer stays and weekly beach rentals. Where I start: Summer weekly beach rates, weekend downtown premiums, and winter floors.
Portsmouth sells mostly through Airbnb, Vrbo and Booking.com. Seacoast hotels and inns balance downtown weekend leisure, weddings, Pease and shipyard business travel and summer beach demand. Drawing on my five-star hotel revenue background, I help set wedding and group blocks, midweek corporate rates, and a comp set split between downtown, beach and resort properties.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Portsmouth.