Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Potsdam: Sanssouci palaces and parks; Babelsberg film studios; Berlin day trips and overflow; University and research institute visitors. Guests I price for: Berlin visitors seeking calmer stays, academics and couples on 2 to 3 night stays. Where I start: Pricing against Berlin events, weekday academic demand and Brandenburg registration rules.
Potsdam sells mostly through Booking.com, Airbnb and Expedia. I set up the pricing tool so weekends, academic stays and Berlin event dates each follow their own logic, longer stays are encouraged in quieter months, and the calendar avoids awkward single-night gaps between weekday researchers and weekend sightseers who arrive on Friday evening.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Potsdam.