Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Potsdam: Sanssouci palaces and parks; Babelsberg film studios; Berlin day trips and overflow; University and research institute visitors. Guests I price for: Berlin visitors seeking calmer stays, academics and couples on 2 to 3 night stays. Where I start: Pricing against Berlin events, weekday academic demand and Brandenburg registration rules.
Potsdam sells mostly through Booking.com, Airbnb and Expedia. For Potsdam hotels I work on conference business from the research institutes, leisure weekends, wedding groups and Berlin overflow when the capital's trade fairs fill every room, using the forecasting and segmentation habits I developed during my years in five-star chain hotels, adapted to a smaller city with its own calendar.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Potsdam.