Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Potsdam: Sanssouci palaces and parks; Babelsberg film studios; Berlin day trips and overflow; University and research institute visitors. Guests I price for: Berlin visitors seeking calmer stays, academics and couples on 2 to 3 night stays. Where I start: Pricing against Berlin events, weekday academic demand and Brandenburg registration rules.
Potsdam sells mostly through Booking.com, Airbnb and Expedia. For Potsdam hotels I work on conference business from the research institutes, leisure weekends, wedding groups and Berlin overflow when the capital's trade fairs fill every room, using the forecasting and segmentation habits I developed during my years in five-star chain hotels, adapted to a smaller city with its own calendar.
The service in general is described on my expedia optimization page; this page covers how I apply it in Potsdam.