An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Raleigh: Duke, UNC and NC State calendars; Research Triangle corporate travel; Basketball rivalry weekends; Medical travel to Duke and UNC hospitals. Guests I price for: University families and corporate guests on 2 to 4 night stays, medical travellers on longer stays. Where I start: Graduation and game-weekend premiums, medical-stay weekly rates, and corporate midweek pricing.
I configure your PriceLabs or Wheelhouse account with the three commencement weekends, rivalry games and the State Fair loaded as date overrides, plus a length-of-stay curve for medical guests. Airbnb, Vrbo and Booking.com then price from the same rules, so a graduation weekend never sells cheaper on one channel.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Raleigh.