Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Raleigh: Duke, UNC and NC State calendars; Research Triangle corporate travel; Basketball rivalry weekends; Medical travel to Duke and UNC hospitals. Guests I price for: University families and corporate guests on 2 to 4 night stays, medical travellers on longer stays. Where I start: Graduation and game-weekend premiums, medical-stay weekly rates, and corporate midweek pricing.
Raleigh sells mostly through Airbnb, Vrbo and Booking.com. For Triangle hotels I look at the balance between RTP negotiated corporate rates, university group blocks and leisure demand on game weekends. My hotel background helps with fencing those segments, setting displacement rules for graduation blocks, and choosing a comp set by campus and corridor rather than by brand alone.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Raleigh.