Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Raleigh, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Raleigh, United States, one to one, remotely and in Eastern Time (UTC-5). In Raleigh, I price May as the peak and January and June to July as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Raleigh
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Raleigh: Duke, UNC and NC State calendars; Research Triangle corporate travel; Basketball rivalry weekends; Medical travel to Duke and UNC hospitals. Guests I price for: University families and corporate guests on 2 to 4 night stays, medical travellers on longer stays. Where I start: Graduation and game-weekend premiums, medical-stay weekly rates, and corporate midweek pricing.
Raleigh sells mostly through Airbnb, Vrbo and Booking.com. For Triangle hotels I look at the balance between RTP negotiated corporate rates, university group blocks and leisure demand on game weekends. My hotel background helps with fencing those segments, setting displacement rules for graduation blocks, and choosing a comp set by campus and corridor rather than by brand alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Raleigh.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“The Research Triangle is driven by universities, hospitals and corporate campuses. Duke, UNC and NC State graduations in May, basketball rivalry weekends and conferences create the peaks, while Duke and UNC hospitals support weekly stays. July and January are the quiet months. I price each university town around its own calendar.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Between semesters and before the conference calendar restarts, I lean on hospital and relocation guests with softer weekly pricing, and I only lift individual nights where a home basketball game falls.
Rivalry games at Cameron Indoor and the Dean Smith Center, spring admitted-student visits and Full Frame in Durham all land here, so I price by date rather than by month.
Commencement weekends at Duke, UNC and NC State overlap closely, which means one home can be booked by families from any of the three; I hold those Fridays and Saturdays as a single block.
Campuses empty out, so I court summer interns, visiting researchers and clinical rotations at Research Triangle Park and the hospitals with 2 to 8 week rates instead of chasing weekend leisure.
Move-in weekend, home football Saturdays and the NC State Fair in Raleigh each deserve their own uplift, while weekday rates track the return of corporate travel after Labor Day.
Thanksgiving visits and early-season basketball keep some weekends useful, but by mid-December I shorten minimums and accept holiday family stays at a sensible rate rather than leave gaps.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Duke, UNC and NC State graduation weekends as top premiums, opened early.
Add Duke-UNC basketball weekends as date premiums.
Build weekly rates near Duke and UNC hospitals.
Set weekday corporate rates near Research Triangle Park.
Lower January and July floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Raleigh sells mostly through Airbnb, Vrbo and Booking.com. February to April: Rivalry games at Cameron Indoor and the Dean Smith Center, spring admitted-student visits and Full Frame in Durham all land here, so I price by date rather than by month. For Google Hotel Ads optimization in Raleigh, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Raleigh: University graduations in May, basketball season, and spring and autumn conference travel. May: Commencement weekends at Duke, UNC and NC State overlap closely, which means one home can be booked by families from any of the three; I hold those Fridays and Saturdays as a single block. August to October: Move-in weekend, home football Saturdays and the NC State Fair in Raleigh each deserve their own uplift, while weekday rates track the return of corporate travel after Labor Day.
University families and corporate guests on 2 to 4 night stays, medical travellers on longer stays. Demand is driven by Duke, UNC and NC State calendars and Research Triangle corporate travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Raleigh.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Raleigh the property is in. Downtown Durham and Trinity Park: Walkable to Duke's East Campus and the American Tobacco district; I price it for weekend visitors and Duke families, with weekly rates aimed at Duke University Hospital stays. Chapel Hill and Carrboro and Cary and Morrisville get their own treatment.
Price Duke, UNC and NC State graduation weekends as top premiums, opened early. Next: build weekly rates near Duke and UNC hospitals. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Raleigh traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How far out the May graduation weekends are open, and whether the minimum stay there matches how families really arrive, often Thursday night for a Friday ceremony.
For Google Hotel Ads optimization in Raleigh, this is how I would approach it. For Triangle hotels I look at the balance between RTP negotiated corporate rates, university group blocks and leisure demand on game weekends. My hotel background helps with fencing those segments, setting displacement rules for graduation blocks, and choosing a comp set by campus and corridor rather than by brand alone. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Raleigh and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: add Duke-UNC basketball weekends as date premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Raleigh I would start from February to April: Rivalry games at Cameron Indoor and the Dean Smith Center, spring admitted-student visits and Full Frame in Durham all land here, so I price by date rather than by month. To start, open the chat or email me with your property type and size in Raleigh.
Yes. Google Hotel Ads Expert in Raleigh is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Raleigh have been optimized, including in areas such as Downtown Durham and Trinity Park. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Raleigh.
Results depend on the property, the starting point and the season, so I do not promise a number. In Raleigh the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build weekly rates near Duke and UNC hospitals. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Raleigh, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Raleigh, or read the general page for google hotel ads optimization.
If you also run properties outside Raleigh, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Raleigh and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
