Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Riga: Old Riga and Art Nouveau tourism; Jāņi midsummer; Jūrmala beach season; Stag and group travel. Guests I price for: European weekend visitors and groups on 2 to 3 night stays. Where I start: Weekend and group premiums, summer beach demand in Jūrmala, and winter floors.
Riga sells mostly through Airbnb and Booking.com. Riga hotels balance city breaks, conferences and group travel. With my five-star hotel background I work on group policies and pricing, conference rate fences, weekend leisure packages and the long winter strategy when demand from Scandinavia and the Baltics thins.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Riga.