Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Riga. Riga sells Old Town and Art Nouveau city breaks, Jāņi midsummer and summer beach days in Jūrmala. Groups are a noticeable segment. Winter is quiet. I price weekends and Jāņi, and separate Jūrmala beach homes. Weekend city breaks from across Europe are the core product, so Friday and Saturday pricing, clear group rules and the midsummer holiday usually matter more here than anything else.
For a Riga owner I separate the city flat from any Jūrmala home, set weekend and group strategies that protect the building and reviews, and plan Jāņi, summer and the Christmas market as the main earning periods, with honest winter floors in between.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Riga.