Alaa's take on Latvia
“Latvia is Riga plus Jūrmala. Riga sells Old Town and Art Nouveau city breaks all year with a summer peak, while Jūrmala is a beach resort with a short season and a local tourism levy. Midsummer (Jāņi) is a national highlight.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.



