Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Saaremaa: Kuressaare castle and spa hotels; Midsummer celebrations; Muhu and Hiiumaa; Finnish and Estonian summer travel. Guests I price for: Estonian and Finnish families and couples on 2 to 5 night summer and spa stays. Where I start: Summer and Midsummer premiums, spa packages and winter floors.
Saaremaa sells mostly through Booking.com and Airbnb. For spa hotels and guesthouses in Kuressaare I plan around Finnish and Estonian demand, package spa weekends with treatments and dinner, manage group and conference business and set summer event pricing, drawing on the experience I gained in revenue management at five-star chain hotels.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Saaremaa.