Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Santa Fe: Santa Fe Indian Market and Spanish Market; Santa Fe Opera season; Albuquerque Balloon Fiesta; Taos Ski Valley. Guests I price for: Cultural travellers and couples on 3 to 4 night stays, ski guests in Taos. Where I start: Market-week premiums, opera-season rates, and city STR permit compliance.
Santa Fe sells mostly through Airbnb, Vrbo and Booking.com. I configure PriceLabs or Wheelhouse with Indian Market, Spanish Market, the Folk Art Market, opera nights and Christmas Eve as date premiums, plus a ski season for Taos. Each channel follows the same rules, and minimums lengthen around the biggest weeks.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Santa Fe.