Alaa Elhadi

Revenue Management

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Santa Fe & Taos, United States

Revenue management consultant and pricing expert in Santa Fe & Taos

Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Santa Fe. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Mountain Time (UTC-7).

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Working with Alaa in Santa Fe, at a glance

Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Santa Fe: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Santa Fe peaks June to August and Christmas to New Year and is softest January to February, and every plan he builds starts from that calendar.

Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .

100+

Properties optimized in and around Santa Fe

Cornell certified

Master certificate in Revenue Management, 18 years of experience

Mountain Time

1-on-1 sessions scheduled in your local time

Consultant's view

Alaa's take on Santa Fe

“Santa Fe and Taos are cultural markets with a few very strong weeks. Indian Market, Spanish Market and opera season drive summer, the Albuquerque Balloon Fiesta spills over in October, and Taos Ski Valley adds winter demand. Santa Fe caps non-owner-occupied permits, so permitted homes are valuable and each peak week should be priced with care.”

Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.

Santa Fe at a glance

Busiest
July to August (Spanish and Indian Markets, opera season), October (Balloon Fiesta spill-over) and Christmas.
Quietest
January to February and April.
Dates to price first
  • Santa Fe Indian Market and Spanish Market
  • Santa Fe Opera season
  • Albuquerque Balloon Fiesta
  • Taos Ski Valley
From Alaa's consulting sessions

How Alaa would price a property in Santa Fe

The moves Alaa makes first when a hotel or host in Santa Fe books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.

Alaa's pricing playbook for Santa Fe

  1. 1

    Price Santa Fe Indian Market weekend as the top band with longer minimum stays.

  2. 2

    Add Spanish Market and opera nights as summer premiums.

  3. 3

    Price Balloon Fiesta week for Santa Fe homes that attract visitors staying outside Albuquerque.

  4. 4

    Build a Taos ski season from December to March with holiday premiums.

  5. 5

    Confirm permit status before setting stay rules.

Fully outsource your revenue management in Santa Fe

Hand the daily pricing and these moves to me and my team, month to month.

Contact me

Mistakes Alaa fixes most in Santa Fe

  • Indian Market weekend priced like a normal August weekend.
  • Taos and Santa Fe priced on the same seasonal curve.
  • Listings without the required city permit.
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Alaa's pricing calendar

How I price Santa Fe through the year

Revenue management consultant in Santa Fe & Taos, United States
  1. January to FebruaryLow

    Santa Fe goes quiet, so I protect the floor and offer weekly rates, while Taos Ski Valley homes carry strong ski weekends and Presidents' week.

  2. March to MayShoulder

    Spring skiing in Taos runs into early April, then both towns soften; I shorten minimums, target road-trippers and lift only graduation and Easter weekends.

  3. June to AugustPeak

    Opera season, the International Folk Art Market, Spanish Market and Indian Market follow each other, so I price each market weekend as its own band above ordinary summer nights.

  4. September to OctoberHigh

    Zozobra and the Fiestas de Santa Fe open September, aspens turn gold and the Balloon Fiesta follows, so I keep autumn weekends close to summer rates.

  5. November to mid-DecemberShoulder

    Before the holidays, I price for cultural travellers and early ski weeks in Taos and keep weekday rates modest to fill gaps.

  6. Christmas to New YearPeak

    The Canyon Road Farolito Walk on Christmas Eve and holiday ski weeks in Taos make this a top band, with longer minimums in both towns.

Where I price Santa Fe differently

Canyon Road and the Eastside
Galleries, adobe homes and walkable history; I price these for collectors and couples, with market weekends and Christmas Eve at the top.
The Railyard and Downtown Plaza
Close to markets, restaurants and the train; I price for short cultural stays and lift opera and market weekends.
Taos Ski Valley and Arroyo Seco
Ski-in and mountain homes in one, artist village charm in the other; I price winter highest at the ski valley and summer more evenly in Arroyo Seco.

What I check first in a Santa Fe audit

  1. 1Whether a Santa Fe home holds the right city permit, owner-occupied or not, and whether a Taos home meets town or county rules, because that decides which calendar is possible.
  2. 2How the listing describes adobe features, kiva fireplaces and views, because cultural travellers here pay for authentic character more than for extra bedrooms.
  3. 3Whether summer market weekends are open far enough ahead, since collectors and artists plan Indian Market and Spanish Market trips long before ordinary summer guests.
Working with Alaa in Santa Fe

A revenue management consultant, pricing expert and hotel specialist for Santa Fe

One person does the thinking on your account. Choose the kind of help your property in Santa Fe needs; everything is remote, 1-on-1 and scheduled in your time zone.

Packages and pricing

My PriceLabs strategy packages for Santa Fe

One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.

Every package includes, built for your Santa Fe listings

  • Pricing strategy setup and implementation
  • Revenue performance analysis
  • Competitor analysis
  • Gap-night solutions setup
  • Last-minute, early-bird and other promotions
  • Base, minimum and maximum price setup
  • OTA channel pricing optimization
  • Seasonal pricing setup
  • Expert revenue manager assigned to your account
PackageListingsSessionPrice
StarterUp to 2 listings45-minute Zoom session$125
Growth3 to 6 listings60-minute Zoom session$250
Portfolio7 to 10 listings90-minute Zoom session$370
Scale11 to 15 listings90-minute Zoom session$480
Pro16 to 21 listings120-minute Zoom session$615
Enterprise22 or more listings120 to 240-minute Zoom sessionFrom $635
See packages and book

Which package fits your Santa Fe portfolio

Starter, $125

One home in Canyon Road and the Eastside

I build its seasons, floors and stay rules against its own comparable listings.

Portfolio or Scale, $370 to $480

Listings across several areas

For example The Railyard and Downtown Plaza plus Taos Ski Valley and Arroyo Seco: I set each area up separately, with its own comp set, seasons and minimum stays.

22+ listings, from $635

More than 21 listings

The large-accounts calculator shows the exact price and session length for your listing count.

Large-accounts pricing

Questions about your Santa Fe property?

Tell me what you run in Santa Fe and what is not working. I reply in your time zone.

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Managed Airbnb pricing

Airbnb revenue management for Santa Fe

Done for you and month to month: I run your Santa Fe short-term rental pricing every week. From $225 a month, priced by listing count with no cap.

What I run for your Santa Fe listings

  • Daily rate monitoring and 2-3 price changes a week for listings in Canyon Road and the Eastside, The Railyard and Downtown Plaza, and Taos Ski Valley and Arroyo Seco
  • Peak rates and minimum stays set early for June to August and Christmas to New Year
  • Base, minimum and maximum prices, gap nights and last-minute discounts
  • Run in PriceLabs or Wheelhouse, connected to your channel manager
  • Listing, promotions and Airbnb, Booking.com and Vrbo optimization on Plus
  • Monthly strategy call and a 12-month forecast on Pro; month to month, no lock-in
ListingsCorePlusPro
1 listing$225$305$395
5 listings$565$765$990
10 listings$965$1,305$1,690
25 listings$1,415$1,910$2,475
50 listings$1,865$2,520$3,265

Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Santa Fe strategy with you first.

See Airbnb management plansAirbnb revenue management

Which managed plan fits your Santa Fe rentals

Core, from $225/mo

Managed pricing, run for you every day

For hosts in Canyon Road and the Eastside who handle guests and listings themselves and want the pricing done every week.

Plus, from $305/mo

Pricing plus listing and channel optimization

For listings competing in The Railyard and Downtown Plaza: pricing plus listing content, promotions and channel work on every OTA.

Pro, from $395/mo

Full revenue management with a monthly strategy call

For portfolios across Taos Ski Valley and Arroyo Seco and beyond, with forecasting, launch pricing for new listings and a monthly call.

Price your exact listing count
Hotel revenue management outsourcing

Hotel revenue management outsourcing in Santa Fe

I work as your outsourced revenue manager in Santa Fe, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.

What your Santa Fe hotel gets

  • Daily rates and restrictions set against a Santa Fe comp set
  • Group, event and length-of-stay strategy around June to August and Christmas to New Year
  • BAR and rate-plan strategy by room type
  • Connected to your PMS and channel manager, no new software to learn
  • OTA, metasearch and direct-booking mix with rate-parity checks on Plus
  • Forecasting, pace reports and a monthly strategy call on Pro
Hotel sizeCorePlusPro
BoutiqueUp to 20 rooms$650$900$1,150
Small21 to 50 rooms$950$1,300$1,650
Midsize51 to 100 rooms$1,400$1,900$2,450
Large101 to 200 rooms$2,000$2,700$3,500
Large & luxury200+ rooms, luxury or multi-propertyCustom quote

Monthly prices, month to month. The one-time setup builds your Santa Fe strategy before I take over.

See hotel plansRevenue management outsourcing

Which plan fits your Santa Fe hotel

Boutique, from $650/mo

A boutique hotel or guesthouse in Canyon Road and the Eastside

Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.

Small or Midsize

A city or resort hotel in The Railyard and Downtown Plaza

21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.

200+ rooms or several hotels

Larger, luxury or multi-property in Santa Fe

For example a group with hotels in The Railyard and Downtown Plaza plus Taos Ski Valley and Arroyo Seco: quoted on size and complexity.

Ask for a custom quote
Consultant, not an agency

Why owners in Santa Fe hire Alaa directly

Most revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.

Cornell certified

Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.

Hotel chain background

A decade running revenue for international five-star properties before moving into short-term rentals.

5.0 from 1,463 reviews

Client reviews on Fiverr, from single-listing hosts to large portfolios.

You talk to Alaa

No hand-off to a junior account manager. The person who reviews your property in Santa Fe is the one who sets the strategy.

Hotel revenue consultantsAirbnb revenue consulting
Insights

Recent notes from Alaa

All insights

Tools and channels I work in for Santa Fe properties

  • Revenuenaire Dynamic Pricing
  • PriceLabs
  • Wheelhouse
  • Beyond Pricing
  • DPGO
  • Pricepoint
  • Duetto
  • IDeaS
  • Hospitable
  • Hostaway
  • Guesty
  • OwnerRez
  • Lodgify
  • Smoobu
  • Beds24
  • Hostfully
  • Uplisting
  • Cloudbeds
  • Mews
  • SiteMinder
  • Little Hotelier
  • Opera Cloud
  • RoomRaccoon
  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia
  • Agoda
  • Google Hotel Ads
  • Trivago
  • Tripadvisor
  • Furnished Finder
  • Direct booking website
Services in Santa Fe

Everything I do in Santa Fe

Sixteen dedicated pages for Santa Fe: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.

For hotels and resorts

For Airbnb and short-term rentals

What partners say

Trusted by hosts and managers worldwide

Real feedback from PriceLabs pricing strategy sessions with Alaa.

★★★★★

Savvy adjustments to my dynamic pricing

Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!

Airbnb host

★★★★★

Great PriceLabs advice for every property

Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.

Property manager

★★★★★

Helped me optimize my PriceLabs

Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!

Airbnb host

FAQ

Questions Santa Fe owners ask Alaa

How far ahead should I price Santa Fe Indian Market?

A year ahead is common, since collectors and regular visitors book early. Alaa prices it highest with longer minimum stays.

Does the Albuquerque Balloon Fiesta affect Santa Fe rentals?

Yes, some visitors stay in Santa Fe during the Fiesta. Alaa adds a moderate premium for that week.

Does the Santa Fe Opera season affect rental demand?

Yes. From late June to August, opera-goers book stays around performances, often for two or three nights. I add moderate premiums on opera weekends and price homes near the opera's route or downtown slightly higher, while keeping the biggest increases for the market weekends.

Should a Taos rental price summer differently from winter?

Yes. Ski homes in Taos Ski Valley earn most in winter, while homes in town and Arroyo Seco do better in summer and autumn. I build separate seasonal curves for each, so a ski chalet is not underpriced in winter and a town home is not overpriced in spring.

Has Alaa Elhadi worked with properties in and around Santa Fe?

Yes. Alaa has optimized 100+ properties in and around Santa Fe, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Mountain Time (UTC-7).

How do I start with Alaa in Santa Fe, and what does it cost?

Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.

Nearby markets

Other North America markets Alaa consults in

Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.

Get started

Want Alaa to look at your Santa Fe property?

Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.

Email usChat with us

Instant answers from the assistant, a revenue manager follows up in the same chat.