Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Santa Fe, one to one, remotely and in Mountain Time (UTC-7), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Santa Fe, United States, one to one, remotely and in Mountain Time (UTC-7). In Santa Fe, I price June to August and Christmas to New Year as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Santa Fe
1-on-1
Directly with Alaa, no account-manager layer
Mountain Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Santa Fe: Santa Fe Indian Market and Spanish Market; Santa Fe Opera season; Albuquerque Balloon Fiesta; Taos Ski Valley. Guests I price for: Cultural travellers and couples on 3 to 4 night stays, ski guests in Taos. Where I start: Market-week premiums, opera-season rates, and city STR permit compliance.
Santa Fe sells mostly through Airbnb, Vrbo and Booking.com. Santa Fe and Taos hotels sell culture, art and skiing. My five-star hotel background helps with market-week pricing, group and wedding demand, ski packages and a comp set split between the Plaza, the Railyard, Canyon Road and the Taos ski area.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Santa Fe.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Santa Fe and Taos are cultural markets with a few very strong weeks. Indian Market, Spanish Market and opera season drive summer, the Albuquerque Balloon Fiesta spills over in October, and Taos Ski Valley adds winter demand. Santa Fe caps non-owner-occupied permits, so permitted homes are valuable and each peak week should be priced with care.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Santa Fe goes quiet, so I protect the floor and offer weekly rates, while Taos Ski Valley homes carry strong ski weekends and Presidents' week.
Spring skiing in Taos runs into early April, then both towns soften; I shorten minimums, target road-trippers and lift only graduation and Easter weekends.
Opera season, the International Folk Art Market, Spanish Market and Indian Market follow each other, so I price each market weekend as its own band above ordinary summer nights.
Zozobra and the Fiestas de Santa Fe open September, aspens turn gold and the Balloon Fiesta follows, so I keep autumn weekends close to summer rates.
Before the holidays, I price for cultural travellers and early ski weeks in Taos and keep weekday rates modest to fill gaps.
The Canyon Road Farolito Walk on Christmas Eve and holiday ski weeks in Taos make this a top band, with longer minimums in both towns.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Santa Fe Indian Market weekend as the top band with longer minimum stays.
Add Spanish Market and opera nights as summer premiums.
Price Balloon Fiesta week for Santa Fe homes that attract visitors staying outside Albuquerque.
Build a Taos ski season from December to March with holiday premiums.
Confirm permit status before setting stay rules.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Santa Fe sells mostly through Airbnb, Vrbo and Booking.com. March to May: Spring skiing in Taos runs into early April, then both towns soften; I shorten minimums, target road-trippers and lift only graduation and Easter weekends. For Google Hotel Ads optimization in Santa Fe, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Santa Fe: July to August (Spanish and Indian Markets, opera season), October (Balloon Fiesta spill-over) and Christmas. September to October: Zozobra and the Fiestas de Santa Fe open September, aspens turn gold and the Balloon Fiesta follows, so I keep autumn weekends close to summer rates. Christmas to New Year: The Canyon Road Farolito Walk on Christmas Eve and holiday ski weeks in Taos make this a top band, with longer minimums in both towns.
Cultural travellers and couples on 3 to 4 night stays, ski guests in Taos. Demand is driven by Santa Fe Indian Market and Spanish Market and Santa Fe Opera season. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Santa Fe.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Santa Fe the property is in. Canyon Road and the Eastside: Galleries, adobe homes and walkable history; I price these for collectors and couples, with market weekends and Christmas Eve at the top. The Railyard and Downtown Plaza and Taos Ski Valley and Arroyo Seco get their own treatment.
Price Santa Fe Indian Market weekend as the top band with longer minimum stays. Next: price Balloon Fiesta week for Santa Fe homes that attract visitors staying outside Albuquerque. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Santa Fe traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether summer market weekends are open far enough ahead, since collectors and artists plan Indian Market and Spanish Market trips long before ordinary summer guests.
For Google Hotel Ads optimization in Santa Fe, this is how I would approach it. Santa Fe and Taos hotels sell culture, art and skiing. My five-star hotel background helps with market-week pricing, group and wedding demand, ski packages and a comp set split between the Plaza, the Railyard, Canyon Road and the Taos ski area. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Santa Fe and work remotely in Mountain Time (UTC-7). Locally, that shows up in decisions like this: add Spanish Market and opera nights as summer premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Santa Fe I would start from June to August: Opera season, the International Folk Art Market, Spanish Market and Indian Market follow each other, so I price each market weekend as its own band above ordinary summer nights. To start, open the chat or email me with your property type and size in Santa Fe.
Yes. Google Hotel Ads Expert in Santa Fe is delivered remotely and scheduled in Mountain Time (UTC-7), and 100+ properties in and around Santa Fe have been optimized, including in areas such as Canyon Road and the Eastside. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Santa Fe.
Results depend on the property, the starting point and the season, so I do not promise a number. In Santa Fe the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Balloon Fiesta week for Santa Fe homes that attract visitors staying outside Albuquerque. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Santa Fe, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Santa Fe, or read the general page for google hotel ads optimization.
If you also run properties outside Santa Fe, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Santa Fe and what you need. I reply in Mountain Time, confirm the scope and the price, and start only when you say so.
