An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Santa Fe: Santa Fe Indian Market and Spanish Market; Santa Fe Opera season; Albuquerque Balloon Fiesta; Taos Ski Valley. Guests I price for: Cultural travellers and couples on 3 to 4 night stays, ski guests in Taos. Where I start: Market-week premiums, opera-season rates, and city STR permit compliance.
I configure PriceLabs or Wheelhouse with Indian Market, Spanish Market, the Folk Art Market, opera nights and Christmas Eve as date premiums, plus a ski season for Taos. Each channel follows the same rules, and minimums lengthen around the biggest weeks.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Santa Fe.