Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Santander: El Sardinero beaches and the Magdalena Peninsula; Picos de Europa hiking; Santillana del Mar and Altamira; Ferry arrivals from Portsmouth and Plymouth. Guests I price for: Spanish families escaping the southern heat on 5 to 10 night summer stays, and UK ferry road-trippers. Where I start: Short summer peak pricing, rural house weekly rates and Cantabria tourist registration.
Santander sells mostly through Booking.com, Airbnb and Vrbo. I set up the pricing tool so July and August sit on a steep curve with weekly minimums, ferry and Easter dates get their own lift, and the winter floor reflects what Spanish weekenders will pay. Calendars for coastal and inland homes run on separate rules.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Santander.