Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Santander: El Sardinero beaches and the Magdalena Peninsula; Picos de Europa hiking; Santillana del Mar and Altamira; Ferry arrivals from Portsmouth and Plymouth. Guests I price for: Spanish families escaping the southern heat on 5 to 10 night summer stays, and UK ferry road-trippers. Where I start: Short summer peak pricing, rural house weekly rates and Cantabria tourist registration.
Santander sells mostly through Booking.com, Airbnb and Vrbo. For hotels in Santander and along the coast I work on the gap between a crowded August and a thin winter, using meetings, university summer courses at the Magdalena and touring groups to hold weekday rates. My background running revenue in large chain hotels shapes how I plan group space.
The service in general is described on my agoda optimization page; this page covers how I apply it in Santander.