Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Peak District: Chatsworth House, its gardens and the winter Christmas market; Bakewell market town and the famous pudding and tart; hiking on Mam Tor, Kinder Scout and around Ladybower Reservoir; the traditional Derbyshire well dressing ceremonies through summer. Guests I price for: Walking couples, families and friend groups from Manchester and Sheffield on two to four night stays around Bakewell, Buxton and the Hope Valley. Where I start: Extracting maximum value from bank-holiday and half-term peaks in a heavily weekend-led market, while lifting sticky midweek occupancy with three-night deals.
The Peak District sells mostly through Airbnb, Booking.com and Vrbo. For Peak District inns, small hotels and country-house properties I work on weekend packages, midweek offers and wedding and group business, using my five-star chain hotel experience to protect weekend rates while building reliable weekday demand from walkers, cyclists and visitors to Chatsworth and Haddon Hall.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Peak District.