An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Chicago: Lollapalooza and summer festivals; McCormick Place conventions; Cubs, Bears and Bulls seasons; Christmas markets and Magnificent Mile lights. Guests I price for: Weekend leisure guests, convention attendees and families visiting Wrigleyville, River North and the West Loop. Where I start: Summer-heavy seasonal spread, convention and concert premiums, and winter floor pricing paired with longer minimum stays.
I set up your Airbnb, Vrbo and Booking.com strategy with you so festivals, conventions, sports and holiday weekends each have their own rate and minimum stay, with weekly and monthly rules that keep winter calendars from going empty between January and March.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Chicago.