Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Scottsdale: MLB Spring Training in February and March; WM Phoenix Open in early February; Snowbird season from January to April; Golf and pool-home demand. Guests I price for: Golf groups, snowbirds staying 2 to 8 weeks, and bachelorette groups in Old Town Scottsdale. Where I start: A steep winter-to-summer seasonal spread, monthly snowbird rate cards, and event premiums that begin 90 days out for pool homes.
Scottsdale sells mostly through Airbnb, Vrbo and Booking.com. I set up PriceLabs or Wheelhouse with Barrett-Jackson, the Phoenix Open, the Arabian Horse Show and Spring Training as date premiums, monthly snowbird pricing and a summer floor tied to your costs. Airbnb, Vrbo and Booking.com then follow the same rules for every month.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Scottsdale.