Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Smith Mountain Lake. Smith Mountain Lake is a weekly-stay lake, not a weekend town. Virginia and Mid-Atlantic families book Saturday to Saturday from Memorial Day to Labor Day, and the Fourth of July week sells first. What separates one house from another is the water: a private dock, deep water off the main channel and a gentle path down to the shoreline. I price the dock and the view before the bedroom count, then work hard on the long quiet stretch from November to March.
For a Smith Mountain Lake owner, I sit down with your last two summers and look at how many weeks sold whole, how many broke apart and where winter went silent. Together we set a weekly summer structure, a dock and view premium you can defend, and an off-season plan that does not depend on hope.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Smith Mountain Lake.