Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Albanian Riviera: the turquoise beaches of Ksamil, Dhermi and Himare; Tirana's Blloku nightlife, Skanderbeg Square and the Bunk'Art bunkers; the UNESCO ruins of Butrint and the Llogara Pass drive; summer beach festivals along the Ionian coast. Guests I price for: Budget-conscious young couples and groups on the coast in high summer and weekend city-breakers in Tirana, on stays of two to seven nights. Where I start: Riding a fast-growing, value-led market with steep summer coastal premiums against a flatter Tirana city curve, and registering lets as the country's tourism rules formalise.
The Albanian Riviera sells mostly through Airbnb, Booking.com, Vrbo and Expedia. For small coastal hotels and Tirana boutique properties I bring my five-star background to segmentation, setting tour-operator allotments against direct and OTA demand, pricing sea-view rooms as their own category, and choosing a comp set that reflects the new supply arriving every season.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Albanian Riviera.