Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Tuscaloosa: Alabama Crimson Tide football at Bryant-Denny Stadium; University of Alabama graduation and parents' weekends; Mercedes-Benz plant business travel; Lake Tuscaloosa recreation. Guests I price for: Game-day fans and alumni groups on 2 to 3 night stays, visiting parents, and automotive business travellers midweek. Where I start: Opponent-tiered home-game pricing with 2-night minimums, graduation premiums, and summer floors.
Tuscaloosa sells mostly through Airbnb, Vrbo and Booking.com. Tuscaloosa hotels face the same compression on game weekends and long quiet stretches in summer. I help set game-weekend minimum stays and deposits, protect corporate accounts from the plant and suppliers, and build a calendar that sales and the front desk can both follow through the season.
The service in general is described on my expedia optimization page; this page covers how I apply it in Tuscaloosa.