Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Tuscaloosa. Tuscaloosa is a game-day town with a working economy underneath it. Alabama home weekends at Bryant-Denny Stadium bring the biggest demand of the year, with the opponent and kickoff time shaping each one, and graduation and parents' weekends follow close behind. Between those dates, the Mercedes-Benz plant and its suppliers bring steady weekday business travel, and summer turns quiet. I set opponent tiers for football and protect midweek rates for the automotive trade.
For a Tuscaloosa owner I start with the zoning and permit position, then rank every home game and graduation date. We set summer and weekday strategy for Mercedes-Benz plant travellers and lake guests, so the home is not relying on seven Saturdays to pay for the year.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Tuscaloosa.