Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in US Virgin Islands: US winter travel with no passport required; Cruise calls in St. Thomas; St. John National Park villas; Sailing and Carnival. Guests I price for: US families and couples on 5 to 7 night stays. Where I start: Weekly villa pricing, holiday minimums, and hurricane-season floors.
US Virgin Islands sells mostly through Vrbo, Airbnb and Booking.com. My background is five-star hotel revenue, so for small resorts in the USVI I work on cruise and sailing demand, group and wedding blocks, fences for holiday weeks and a comp set chosen by island and beach rather than by star rating.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in US Virgin Islands.