Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Santa Barbara. Santa Barbara is a high-value weekend market with strict rules. The city has effectively restricted whole-home short stays in many areas, so legal supply is limited and guests pay for it. I help owners understand which model their home can run, then price summer, Fiesta and wine-country weekends with confidence.
For Santa Barbara and Central Coast owners I first confirm which model your home can legally run, then build pricing around that. Short stays, monthly stays or a mix each need their own plan, and I set seasons, event dates and minimums so the limited nights you can sell earn as much as possible.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Santa Barbara.