Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Virginia Beach: Summer oceanfront season; Neptune Festival; Military and Naval Station Norfolk travel; Sandbridge weekly rentals. Guests I price for: Mid-Atlantic families on weekly stays, military travellers midweek. Where I start: Weekly summer pricing, military and government midweek floors, and winter minimum-stay reductions.
Virginia Beach sells mostly through Airbnb, Vrbo and Booking.com. Virginia Beach hotels balance summer leisure, youth sports tournaments, military and government travel, and events. With my five-star hotel background I help set summer restrictions, government and military rate positioning, sports and event group blocks, and a comp set chosen by oceanfront block and view.
The service in general is described on my expedia optimization page; this page covers how I apply it in Virginia Beach.