Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Virginia Beach: Summer oceanfront season; Neptune Festival; Military and Naval Station Norfolk travel; Sandbridge weekly rentals. Guests I price for: Mid-Atlantic families on weekly stays, military travellers midweek. Where I start: Weekly summer pricing, military and government midweek floors, and winter minimum-stay reductions.
Virginia Beach sells mostly through Airbnb, Vrbo and Booking.com. I set up your Virginia Beach or Outer Banks listing in PriceLabs or Wheelhouse with weekly summer stays, Neptune and Shamrock weekend premiums, midweek and monthly rates aimed at military travellers, and winter floors. Airbnb, Vrbo and Booking.com then follow the same rules, so no channel undercuts another.
The service in general is described on my other ota optimization page; this page covers how I apply it in Virginia Beach.