An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Virginia Beach: Summer oceanfront season; Neptune Festival; Military and Naval Station Norfolk travel; Sandbridge weekly rentals. Guests I price for: Mid-Atlantic families on weekly stays, military travellers midweek. Where I start: Weekly summer pricing, military and government midweek floors, and winter minimum-stay reductions.
I set up your Virginia Beach or Outer Banks listing in PriceLabs or Wheelhouse with weekly summer stays, Neptune and Shamrock weekend premiums, midweek and monthly rates aimed at military travellers, and winter floors. Airbnb, Vrbo and Booking.com then follow the same rules, so no channel undercuts another.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Virginia Beach.