Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Abruzzo: Gran Sasso and Abruzzo National Park; Trabocchi Coast; Medieval hill villages such as Santo Stefano di Sessanio; Rome weekend escapes. Guests I price for: Roman weekenders, Italian families and walkers on 2 to 7 night stays. Where I start: Summer and ski-weekend premiums, weekend pricing for Rome and CIN registration.
Abruzzo sells mostly through Booking.com and Airbnb. For Abruzzo hotels, alberghi diffusi and mountain lodges I work on weekend versus weekday pricing, ski packages, summer coast rates, group and wedding policies and direct booking. My years in five-star chain hotels help here in a specific way: turning snow, food and village experiences into packages that Roman guests buy direct rather than through an OTA.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Abruzzo.