An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Stratford-upon-Avon: Royal Shakespeare Company performances; Shakespeare's Birthplace and Anne Hathaway's Cottage; Warwick Castle; Cotswolds gateway. Guests I price for: International and UK couples on 1 to 3 night theatre breaks and coach tour travellers. Where I start: Theatre-night pricing, weekend premiums and winter floors.
I set up the pricing tool so theatre seasons, the birthday weekend and Christmas market dates sit above the normal curve, weeknights rise when big productions run, and gaps between weekend couples are offered at fair rates instead of being left empty.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Stratford-upon-Avon.