Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in San Juan: US mainland winter travel with no passport required; San Sebastián Street Festival; Cruise arrivals; Bad Bunny and concert tourism. Guests I price for: US travellers on 3 to 5 night stays in Old San Juan, Condado and Ocean Park. Where I start: Holiday and festival premiums, cruise-night pricing, and hurricane-season floors.
San Juan sells mostly through Airbnb, Vrbo, Booking.com and Expedia. My background is five-star hotel revenue, so for San Juan hotels I work on cruise and airline crew demand, group and wedding blocks, fences for SanSe and concert weekends, and a comp set chosen by beach and neighbourhood rather than by chain.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in San Juan.