Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Puerto Vallarta: US and Canadian snowbirds; Sayulita and Punta Mita surf and luxury demand; Semana Santa domestic travel; LGBTQ+ travel and Pride. Guests I price for: North American couples on 5 to 7 night stays, snowbirds on monthly stays. Where I start: Monthly winter rate cards, holiday premiums, and rainy-season floors.
Puerto Vallarta sells mostly through Airbnb, Vrbo, Booking.com and Expedia. My background is five-star hotel revenue, so for boutique hotels in Vallarta and Riviera Nayarit I work on segmentation between snowbirds, weddings and holiday guests, on fences for Pride and Semana Santa, and on a comp set chosen by town and beach rather than by star rating.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Puerto Vallarta.