Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Tulum, one to one, remotely and in Eastern Standard Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Tulum, Mexico, one to one, remotely and in Eastern Standard Time (UTC-5). In Tulum, I price Mid-December to mid-January as the peak and September to November as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Tulum
1-on-1
Directly with Alaa, no account-manager layer
Eastern Standard Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Tulum: New Year's festival season; Wellness and yoga retreats; Tulum International Airport growth; Cenote and beach tourism. Guests I price for: Couples and friend groups from the US and Europe on 4 to 6 night stays in Aldea Zamá, La Veleta and the Hotel Zone. Where I start: Festival-week premiums, high-supply condo positioning, and low-season floors that avoid a race to the bottom.
Tulum sells mostly through Airbnb, Booking.com and Vrbo. With a five-star hotel revenue background, I help Tulum boutique hotels manage festival peaks, retreat group blocks and direct bookings, set fences for high-demand weeks, and build a comp set by location, beach access and concept rather than by price alone.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Tulum.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Tulum's supply of condos exploded, and the new airport brought more visitors. That combination means festival weeks and New Year still sell well, but low season can turn into a race to the bottom. I price festivals and holidays firmly and hold sensible floors instead of chasing cheap bookings.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Zamna, Day Zero and the New Year parties make this the top window, so I set five night minimums, open dates early and refuse to discount even close to arrival.
Wellness retreats, couples and Spring Break travel keep demand strong, so I hold weekly pricing and use small longer-stay discounts instead of cutting nightly rates.
Sargassum and heat soften beach demand, so I lean on cenotes, pools and quieter weeks, and offer value to European summer travellers without dropping below a sensible floor.
I hold a floor that covers fees and cleaning, offer flexible cancellation, and target remote workers on monthly stays instead of joining the discount spiral in Aldea Zamá.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price New Year and festival weeks like Zamna and Day Zero as top bands.
Position condos against the huge Aldea Zamá and La Veleta supply.
Hold low-season floors that cover costs.
Target wellness retreats with longer stays.
Price beach-area homes separately.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Tulum sells mostly through Airbnb, Booking.com and Vrbo. September to November: I hold a floor that covers fees and cleaning, offer flexible cancellation, and target remote workers on monthly stays instead of joining the discount spiral in Aldea Zamá. For Google Hotel Ads optimization in Tulum, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Tulum: Mid-December to mid-January, then February to April, with festival weeks such as Zamna and Day Zero. Mid-January to April: Wellness retreats, couples and Spring Break travel keep demand strong, so I hold weekly pricing and use small longer-stay discounts instead of cutting nightly rates. Mid-December to mid-January: Zamna, Day Zero and the New Year parties make this the top window, so I set five night minimums, open dates early and refuse to discount even close to arrival.
Couples and friend groups from the US and Europe on 4 to 6 night stays in Aldea Zamá, La Veleta and the Hotel Zone. Demand is driven by New Year's festival season and Wellness and yoga retreats. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Tulum.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Tulum the property is in. Aldea Zamá: Dense condo supply between town and beach; I price against near-identical units and compete on photos, pool size and reviews rather than a lower nightly rate. La Veleta and Hotel Zone beach road get their own treatment.
Price New Year and festival weeks like Zamna and Day Zero as top bands. Next: hold low-season floors that cover costs. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Tulum traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the holiday and festival minimum stays are set before the dates open, because Tulum condos often fill early with short bookings that block the most valuable nights.
For Google Hotel Ads optimization in Tulum, this is how I would approach it. With a five-star hotel revenue background, I help Tulum boutique hotels manage festival peaks, retreat group blocks and direct bookings, set fences for high-demand weeks, and build a comp set by location, beach access and concept rather than by price alone. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Tulum and work remotely in Eastern Standard Time (UTC-5). Locally, that shows up in decisions like this: position condos against the huge Aldea Zamá and La Veleta supply.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Tulum I would start from mid-January to April: Wellness retreats, couples and Spring Break travel keep demand strong, so I hold weekly pricing and use small longer-stay discounts instead of cutting nightly rates. To start, open the chat or email me with your property type and size in Tulum.
Yes. Google Hotel Ads Expert in Tulum is delivered remotely and scheduled in Eastern Standard Time (UTC-5), and 100+ properties in and around Tulum have been optimized, including in areas such as Aldea Zamá. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Tulum.
Results depend on the property, the starting point and the season, so I do not promise a number. In Tulum the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: hold low-season floors that cover costs. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Tulum, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Tulum, or read the general page for google hotel ads optimization.
If you also run properties outside Tulum, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Tulum and what you need. I reply in Eastern Standard Time, confirm the scope and the price, and start only when you say so.
