Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Bath: Bath Christmas Market; Cotswolds cottage and countryside tourism; Wedding season; Bath Festival and rugby. Guests I price for: Couples and families from London and overseas on 2 to 4 night stays, cottage groups on weekly stays. Where I start: Christmas-market and bank-holiday premiums, cottage weekly pricing, and the 90-night and licensing changes in England.
Bath sells mostly through Airbnb, Booking.com, Vrbo and Sykes. My hotel background suits the boutique hotels and inns of Bath and the Cotswolds. I review wedding and group business, midweek packages, Cheltenham and Christmas Market premiums and the balance between OTAs and direct bookings, so weekends and peak events sell at the right price.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Bath.