Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Bath: Bath Christmas Market; Cotswolds cottage and countryside tourism; Wedding season; Bath Festival and rugby. Guests I price for: Couples and families from London and overseas on 2 to 4 night stays, cottage groups on weekly stays. Where I start: Christmas-market and bank-holiday premiums, cottage weekly pricing, and the 90-night and licensing changes in England.
Bath sells mostly through Airbnb, Booking.com, Vrbo and Sykes. I set up PriceLabs or Wheelhouse for Bath and Cotswold hosts with the Christmas Market, Cheltenham Festival and bank holidays as events, weekly summer stays and short breaks in the shoulders. Airbnb, Booking.com, Vrbo and Sykes then show the same rates.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Bath.