Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Bath, one to one, remotely and in GMT / BST (UTC+0 / +1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Bath, United Kingdom, one to one, remotely and in GMT / BST (UTC+0 / +1). In Bath, I price April to September as the peak and January and February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Bath
1-on-1
Directly with Alaa, no account-manager layer
GMT / BST
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Bath: Bath Christmas Market; Cotswolds cottage and countryside tourism; Wedding season; Bath Festival and rugby. Guests I price for: Couples and families from London and overseas on 2 to 4 night stays, cottage groups on weekly stays. Where I start: Christmas-market and bank-holiday premiums, cottage weekly pricing, and the 90-night and licensing changes in England.
Bath sells mostly through Airbnb, Booking.com, Vrbo and Sykes. My hotel background suits the boutique hotels and inns of Bath and the Cotswolds. I review wedding and group business, midweek packages, Cheltenham and Christmas Market premiums and the balance between OTAs and direct bookings, so weekends and peak events sell at the right price.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Bath.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Bath and the Cotswolds sell two products. Bath is a city break with the Christmas Market as a highlight, while Cotswold cottages sell weekly stays and short breaks to London families and overseas visitors. England is also moving toward a registration scheme, and the tax treatment of holiday lets changed in 2025. I price the Christmas Market firmly and run cottages on weeks and short breaks.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
I keep a sensible floor and offer midweek short breaks for couples, especially around Valentine's Day, rather than deep discounts.
The Cheltenham Festival fills Cotswold homes for racing week. I price that week as a premium with a minimum stay and keep Bath at normal spring rates.
Weddings, bank holidays and summer holidays fill both Bath and the Cotswolds. I hold weekly stays for large cottages and two-night weekends in Bath.
Autumn half-term and walking weekends keep demand steady. I offer three or four night breaks and price half-term weeks as a premium.
Bath Christmas Market and festive breaks lift weekends, so I price those as premiums and keep Cotswold cottages for Christmas family weeks.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Bath Christmas Market weekends as premiums with 2-night minimums.
Run Cotswold cottages on weekly summer stays and 3 or 4-night short breaks in the shoulders.
Price bank holiday weekends as premiums.
List cottages on Sykes as well as Airbnb and Vrbo.
Review costs and pricing after the end of the furnished holiday lettings tax regime.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Bath sells mostly through Airbnb, Booking.com, Vrbo and Sykes. April to September: Weddings, bank holidays and summer holidays fill both Bath and the Cotswolds. I hold weekly stays for large cottages and two-night weekends in Bath. For Google Hotel Ads optimization in Bath, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Bath: May to September, Bath Christmas Market in late November to December, and bank-holiday weekends. April to September: Weddings, bank holidays and summer holidays fill both Bath and the Cotswolds. I hold weekly stays for large cottages and two-night weekends in Bath. Late November and December: Bath Christmas Market and festive breaks lift weekends, so I price those as premiums and keep Cotswold cottages for Christmas family weeks.
Couples and families from London and overseas on 2 to 4 night stays, cottage groups on weekly stays. Demand is driven by Bath Christmas Market and Cotswolds cottage and countryside tourism. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Bath.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Bath the property is in. Bath city centre: Close to the Roman Baths and the Christmas Market, so I price weekends highest and focus on two-night city breaks. Bourton-on-the-Water and Stow-on-the-Wold and Chipping Campden and the north Cotswolds get their own treatment.
Price Bath Christmas Market weekends as premiums with 2-night minimums. Next: price bank holiday weekends as premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Bath traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether costs and pricing have been reviewed since the end of the furnished holiday lettings regime, so rates still cover the new tax position.
For Google Hotel Ads optimization in Bath, this is how I would approach it. My hotel background suits the boutique hotels and inns of Bath and the Cotswolds. I review wedding and group business, midweek packages, Cheltenham and Christmas Market premiums and the balance between OTAs and direct bookings, so weekends and peak events sell at the right price. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Bath and work remotely in GMT / BST (UTC+0 / +1). Locally, that shows up in decisions like this: run Cotswold cottages on weekly summer stays and 3 or 4-night short breaks in the shoulders.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Bath I would start from March: The Cheltenham Festival fills Cotswold homes for racing week. I price that week as a premium with a minimum stay and keep Bath at normal spring rates. To start, open the chat or email me with your property type and size in Bath.
Yes. Google Hotel Ads Expert in Bath is delivered remotely and scheduled in GMT / BST (UTC+0 / +1), and 100+ properties in and around Bath have been optimized, including in areas such as Bath city centre. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Bath.
Results depend on the property, the starting point and the season, so I do not promise a number. In Bath the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price bank holiday weekends as premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Bath, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Bath, or read the general page for google hotel ads optimization.
If you also run properties outside Bath, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Bath and what you need. I reply in GMT / BST, confirm the scope and the price, and start only when you say so.
