Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Belfast. Belfast and Northern Ireland sell the Causeway Coast, Game of Thrones locations and Titanic Belfast. Summer is strongest, and concerts and conferences add city demand. Tourism NI certification is required for short-term lets. Many visitors split their trip between Belfast and the coast, so a two or three-night minimum in the city usually works better than longer stays, and event nights deserve their own price.
For a Belfast or Causeway Coast owner I check certification first, then separate city pricing from coastal pricing. We plan concert and conference dates in the city, race week and golf events on the coast, and winter strategies for both, so neither property is priced from the other's calendar.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Belfast.