Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Belfast: Giant's Causeway and Causeway Coast; Game of Thrones tourism; Titanic Belfast and cruise calls; Concerts and conferences. Guests I price for: UK, Irish and North American travellers on 2 to 4 night stays. Where I start: Summer premiums, event weekends, and Tourism NI certification compliance.
Belfast sells mostly through Airbnb, Booking.com and Vrbo. My hotel background suits Belfast's mix of conferences, cruise passengers, film crews and leisure travellers. For Belfast hotels I review conference blocks, negotiated rates with studios and companies, cruise-day pricing and weekend packages for the coast, so each segment is priced deliberately.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Belfast.