Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Bergen: Fjord and Hurtigruten tourism; Cruise calls; Bergen International Festival; Hiking season. Guests I price for: International travellers on 2 to 4 night stays before fjord trips. Where I start: Short summer peak priced firmly, cruise-day rates, and winter floors.
Bergen sells mostly through Airbnb and Booking.com. My hotel background is five-star chains, and in Bergen I focus on tour-group allotments, cruise and Hurtigruten demand, and the balance between leisure and conference business. I help hotels decide how much summer inventory to release to tour operators and when to hold rooms for higher-paying direct guests.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Bergen.