Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers in Florence. He has optimized 100+ properties in and around the market, and works with you 1-on-1, remotely, in Central European Time (UTC+1).
Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Florence: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Florence peaks April to June and September to October and is softest February to March, and every plan he builds starts from that calendar.
Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .
100+
Properties optimized in and around Florence
Cornell certified
Master certificate in Revenue Management, 18 years of experience
Central European Time
1-on-1 sessions scheduled in your local time
“Florence and Tuscany are two strategies. In the historic centre, new short-term rentals are restricted, so existing registered flats are scarce and valuable. In Chianti and Val d'Orcia, villas sell weekly stays to families and wedding groups. Pitti Uomo adds January and June peaks in the city.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The moves Alaa makes first when a hotel or host in Florence books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.
Price Pitti Uomo weeks in January and June as premiums for city flats.
Price April to June and September to October as main seasons.
Run Tuscan villas on weekly stays with fixed changeover days.
Add wedding weekends and harvest weeks for villas.
Display the CIN code and follow local check-in rules.
Fully outsource your revenue management in Florence
Hand the daily pricing and these moves to me and my team, month to month.
Contact me
Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays.
The city is quiet and villas rest, so I lower city floors for art lovers and students and target long stays rather than chasing short bookings.
Easter, spring art tourism, Pitti Uomo in June and the Calcio Storico on San Giovanni make this the city's best period; villas open for weddings.
City heat softens demand, while villas in Chianti and the Val d'Orcia run full weekly stays; I lower city rates and protect villa weeks.
The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays.
Christmas markets and shopping trips bring visitors to the city, so I price December weekends firmly and keep November rates realistic.
One person does the thinking on your account. Choose the kind of help your property in Florence needs; everything is remote, 1-on-1 and scheduled in your time zone.
For a Florence or Tuscany owner I start with the CIN and the city's limits on new rentals, then decide whether the home is a centre flat, a villa or a farmhouse with rooms. I build a full-year plan with Pitti premiums, wedding and harvest seasons and realistic winter floors, so each month has a target you can track.
In PriceLabs or Wheelhouse I load the Pitti fairs, Easter, San Giovanni, the Palio dates and the harvest, then set Saturday-to-Saturday weeks for villas and shorter stays for city flats. Airbnb, Booking.com and Vrbo follow the same rules, so a villa week is never broken by a stray two-night booking.
With my background in five-star hotels I help Florence and Tuscany hotels manage Pitti demand, wedding blocks, American tour series and leisure couples. I focus on how much inventory to release to groups in May, June and September, and how to price August in the city when the heat keeps many travellers away.
One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.
| Package | Listings | Session | Price |
|---|---|---|---|
| Starter | Up to 2 listings | 45-minute Zoom session | $125 |
| Growth | 3 to 6 listings | 60-minute Zoom session | $250 |
| Portfolio | 7 to 10 listings | 90-minute Zoom session | $370 |
| Scale | 11 to 15 listings | 90-minute Zoom session | $480 |
| Pro | 16 to 21 listings | 120-minute Zoom session | $615 |
| Enterprise | 22 or more listings | 120 to 240-minute Zoom session | From $635 |
One home in Oltrarno and Santo Spirito
I build its seasons, floors and stay rules against its own comparable listings.
Listings across several areas
For example Chianti plus Val d'Orcia: I set each area up separately, with its own comp set, seasons and minimum stays.
More than 21 listings
The large-accounts calculator shows the exact price and session length for your listing count.
Large-accounts pricingTell me what you run in Florence and what is not working. I reply in your time zone.
Done for you and month to month: I run your Florence short-term rental pricing every week. From $225 a month, priced by listing count with no cap.
| Listings | Core | Plus | Pro |
|---|---|---|---|
| 1 listing | $225 | $305 | $395 |
| 5 listings | $565 | $765 | $990 |
| 10 listings | $965 | $1,305 | $1,690 |
| 25 listings | $1,415 | $1,910 | $2,475 |
| 50 listings | $1,865 | $2,520 | $3,265 |
Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Florence strategy with you first.
Managed pricing, run for you every day
For hosts in Oltrarno and Santo Spirito who handle guests and listings themselves and want the pricing done every week.
Pricing plus listing and channel optimization
For listings competing in Chianti: pricing plus listing content, promotions and channel work on every OTA.
Full revenue management with a monthly strategy call
For portfolios across Val d'Orcia and beyond, with forecasting, launch pricing for new listings and a monthly call.
Price your exact listing countI work as your outsourced revenue manager in Florence, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.
| Hotel size | Core | Plus | Pro |
|---|---|---|---|
| BoutiqueUp to 20 rooms | $650 | $900 | $1,150 |
| Small21 to 50 rooms | $950 | $1,300 | $1,650 |
| Midsize51 to 100 rooms | $1,400 | $1,900 | $2,450 |
| Large101 to 200 rooms | $2,000 | $2,700 | $3,500 |
| Large & luxury200+ rooms, luxury or multi-property | Custom quote | ||
Monthly prices, month to month. The one-time setup builds your Florence strategy before I take over.
A boutique hotel or guesthouse in Oltrarno and Santo Spirito
Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.
A city or resort hotel in Chianti
21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.
Larger, luxury or multi-property in Florence
For example a group with hotels in Chianti plus Val d'Orcia: quoted on size and complexity.
Ask for a custom quoteMost revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.
Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.
A decade running revenue for international five-star properties before moving into short-term rentals.
Client reviews on Fiverr, from single-listing hosts to large portfolios.
No hand-off to a junior account manager. The person who reviews your property in Florence is the one who sets the strategy.
Client Question·Short-Term Rental Revenue Management
Hosts blame low rates for parties and damage, but the real cause is usually the rules around the price.
October 20, 2026 · 18 min read
From the Hotel Floor·Hotel Revenue Management
Release dates, stop-sales and peak terms decide whether a tour operator contract pays.
October 20, 2026 · 20 min read
Market Take·Hotel Revenue Management
National numbers look strong while many hotels feel a slowdown, so here is my rule on discounting.
October 17, 2026 · 19 min read
Sixteen dedicated pages for Florence: hotel revenue management and consulting, Airbnb and short-term rental pricing, and optimization for each booking channel.
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
New rentals are restricted in the historic centre. Alaa helps registered owners price well and checks current rules.
In peak season, usually yes. Alaa shortens stays in the shoulders.
Yes, for villas within driving distance of Siena. The Palio runs on 2 July and 16 August and draws visitors who want to stay nearby for the trial races as well as the main day. I add premiums on the surrounding nights and keep stays flexible, because many guests combine it with a longer touring trip.
In the quiet months, yes. Study-abroad programmes, art schools and visiting researchers often need furnished homes for one to four months. I offer monthly rates from November to March, keep spring and autumn for short stays, and check that the lease type fits the rules for your building.
Yes. Alaa has optimized 100+ properties in and around Florence, from single Airbnb listings and small hotels to management companies running hundreds of units. Everything is remote on Zoom, scheduled in Central European Time (UTC+1).
Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.
Alaa Elhadi consults for clients worldwide. Reviews and booking history are also visible on his Fiverr profile.
Tell Alaa what you run and what is not working. You get a straight answer in the chat and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.
Instant answers from the assistant, a revenue manager follows up in the same chat.
