Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Florence, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Florence, Italy, one to one, remotely and in Central European Time (UTC+1). In Florence, I price April to June and September to October as the peak and February to March as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Florence
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Florence: Pitti Uomo; Spring and autumn cultural tourism; Tuscan villa and wedding season; Chianti wine harvest. Guests I price for: North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Where I start: City-centre pricing within Florence's new-registration limits, villa weekly pricing in Chianti and Val d'Orcia, and shoulder-season floors.
Florence sells mostly through Airbnb, Booking.com and Vrbo. With my background in five-star hotels I help Florence and Tuscany hotels manage Pitti demand, wedding blocks, American tour series and leisure couples. I focus on how much inventory to release to groups in May, June and September, and how to price August in the city when the heat keeps many travellers away.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Florence.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Florence and Tuscany are two strategies. In the historic centre, new short-term rentals are restricted, so existing registered flats are scarce and valuable. In Chianti and Val d'Orcia, villas sell weekly stays to families and wedding groups. Pitti Uomo adds January and June peaks in the city.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays.
The city is quiet and villas rest, so I lower city floors for art lovers and students and target long stays rather than chasing short bookings.
Easter, spring art tourism, Pitti Uomo in June and the Calcio Storico on San Giovanni make this the city's best period; villas open for weddings.
City heat softens demand, while villas in Chianti and the Val d'Orcia run full weekly stays; I lower city rates and protect villa weeks.
The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays.
Christmas markets and shopping trips bring visitors to the city, so I price December weekends firmly and keep November rates realistic.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Pitti Uomo weeks in January and June as premiums for city flats.
Price April to June and September to October as main seasons.
Run Tuscan villas on weekly stays with fixed changeover days.
Add wedding weekends and harvest weeks for villas.
Display the CIN code and follow local check-in rules.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Florence sells mostly through Airbnb, Booking.com and Vrbo. February to March: The city is quiet and villas rest, so I lower city floors for art lovers and students and target long stays rather than chasing short bookings. For Google Hotel Ads optimization in Florence, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Florence: April to June and September to October, with Easter and Pitti Uomo in January and June. September to October: The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays. January: Pitti Uomo and Pitti Bimbo bring buyers and press to the city; I price those weeks at the top for central flats and keep villas closed or on long stays.
North American and European couples on 3 to 5 night city stays, families and wedding groups on weekly villa stays. Demand is driven by Pitti Uomo and Spring and autumn cultural tourism. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Florence.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Florence the property is in. Oltrarno and Santo Spirito: Artisans, restaurants and a local feel attract couples and repeat visitors; I price for longer stays and steady value. Chianti and Val d'Orcia get their own treatment.
Price Pitti Uomo weeks in January and June as premiums for city flats. Next: run Tuscan villas on weekly stays with fixed changeover days. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Florence traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether Tuscan villas offer air conditioning, a fenced pool and clear event permissions, because wedding planners and summer families choose on those features first.
For Google Hotel Ads optimization in Florence, this is how I would approach it. With my background in five-star hotels I help Florence and Tuscany hotels manage Pitti demand, wedding blocks, American tour series and leisure couples. I focus on how much inventory to release to groups in May, June and September, and how to price August in the city when the heat keeps many travellers away. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Florence and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price April to June and September to October as main seasons.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Florence I would start from September to October: The grape harvest, weddings and autumn art tourism keep both city and countryside strong; I price weekends firmly and keep villas on weekly stays. To start, open the chat or email me with your property type and size in Florence.
Yes. Google Hotel Ads Expert in Florence is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Florence have been optimized, including in areas such as Oltrarno and Santo Spirito. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Florence.
Results depend on the property, the starting point and the season, so I do not promise a number. In Florence the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: run Tuscan villas on weekly stays with fixed changeover days. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Florence, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Florence, or read the general page for google hotel ads optimization.
If you also run properties outside Florence, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Florence and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
