An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Varna: Sunny Beach and Golden Sands resorts; Varna city and Sea Garden; Nessebar and Sozopol old towns; Charter flights from the UK, Germany and Poland. Guests I price for: Families and young groups on 7 to 10 night summer packages and Bulgarian domestic travellers. Where I start: Short-season pricing, charter-week rates and Bulgarian tourist registration and tax.
I configure the pricing tool with you so July and August use weekly logic, the shoulders allow short stays, and winter rates fall automatically for resort units. For Varna flats I add events and weekends so the city calendar earns in every season.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Varna.