Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Île de Ré: Île de Ré villages, beaches and cycling; La Rochelle old port and aquarium; Francofolies music festival; Parisian second homes and school holidays. Guests I price for: French families and Parisian couples on weekly summer stays and long weekends. Where I start: Peak weekly pricing, festival premiums and La Rochelle's short-term rental registration rules.
Île de Ré sells mostly through Abritel/Vrbo, Airbnb and Booking.com. For hotels in La Rochelle or on the island I plan around events, rugby and business travel in the city, and short-season leisure on the island, drawing on my years running revenue in hotels where events and leisure needed different controls.
The service in general is described on my expedia optimization page; this page covers how I apply it in Île de Ré.