Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Bogotá, one to one, remotely and in Colombia Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Bogotá, Colombia, one to one, remotely and in Colombia Time (UTC-5). In Bogotá, and January as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Bogotá
1-on-1
Directly with Alaa, no account-manager layer
Colombia Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Bogotá: Corporate and conference travel; Estéreo Picnic and concerts; Medical tourism; Digital-nomad demand in Chapinero. Guests I price for: Business travellers midweek and remote workers on monthly stays. Where I start: Corporate midweek rate cards and monthly discount ladders.
Bogotá sells mostly through Airbnb and Booking.com. From my five-star experience I help Bogotá hotels negotiate corporate accounts, forecast the Corferias calendar and fence leisure packages away from business rates, so events and medical travel lift revenue without diluting the corporate base that carries the year. Puente weekends get their own leisure offers.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Bogotá.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Bogotá is a business city with nomads in Chapinero. Corporate and conference travel fills weekdays, medical tourism adds longer stays and concerts like Estéreo Picnic bring weekend spikes. The city is less seasonal than coastal Colombia, so steady weekday pricing and a good monthly offer usually matter more than chasing short peaks. I also keep the big concert weekends priced separately so they are not lost inside a flat monthly rate.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Offices restart slowly after the holidays, so I lower floors, open monthly terms and target remote workers who arrive to settle in for the year.
Business travel returns, Estéreo Picnic lands in March and FILBo fills Corferias around April and May. I lift event dates and keep the corporate weekday card firm.
Mid-year school holidays slow business, though Rock al Parque and summer festivals help. I hold weekday rates and look for stays of a week or more.
Corporate travel peaks again and fairs such as ARTBO fill Corferias, so I keep business rates firm and price fair weeks above ordinary weekdays.
Business winds down and families visit for the holidays, so I switch from corporate to leisure pricing and allow shorter stays around Christmas.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday corporate rates.
Build monthly rates for nomads and medical stays.
Price Estéreo Picnic and concerts.
Price Chapinero and business districts separately.
Keep RNT registration current.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Bogotá sells mostly through Airbnb and Booking.com. June to August: Mid-year school holidays slow business, though Rock al Parque and summer festivals help. I hold weekday rates and look for stays of a week or more. For Google Hotel Ads optimization in Bogotá, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Bogotá: Business-travel weeks year-round, Estéreo Picnic in March, and the December holidays. September to November: Corporate travel peaks again and fairs such as ARTBO fill Corferias, so I keep business rates firm and price fair weeks above ordinary weekdays. February to May: Business travel returns, Estéreo Picnic lands in March and FILBo fills Corferias around April and May. I lift event dates and keep the corporate weekday card firm.
Business travellers midweek and remote workers on monthly stays. Demand is driven by Corporate and conference travel and Estéreo Picnic and concerts. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Bogotá.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Bogotá the property is in. Usaquén: Leafy, with a Sunday market and major clinics nearby; I price for families, medical visitors and longer stays rather than short city breaks. Parque 93 and Chicó and La Candelaria get their own treatment.
Set weekday corporate rates. Next: price Estéreo Picnic and concerts. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Bogotá traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether puentes, the Monday holidays, are priced on their own, because the city empties as residents travel and business-area demand changes shape.
For Google Hotel Ads optimization in Bogotá, this is how I would approach it. From my five-star experience I help Bogotá hotels negotiate corporate accounts, forecast the Corferias calendar and fence leisure packages away from business rates, so events and medical travel lift revenue without diluting the corporate base that carries the year. Puente weekends get their own leisure offers. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Bogotá and work remotely in Colombia Time (UTC-5). Locally, that shows up in decisions like this: build monthly rates for nomads and medical stays.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Bogotá I would start from September to November: Corporate travel peaks again and fairs such as ARTBO fill Corferias, so I keep business rates firm and price fair weeks above ordinary weekdays. To start, open the chat or email me with your property type and size in Bogotá.
Yes. Google Hotel Ads Expert in Bogotá is delivered remotely and scheduled in Colombia Time (UTC-5), and 100+ properties in and around Bogotá have been optimized, including in areas such as Usaquén. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Bogotá.
Results depend on the property, the starting point and the season, so I do not promise a number. In Bogotá the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price Estéreo Picnic and concerts. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Bogotá, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Bogotá, or read the general page for google hotel ads optimization.
If you also run properties outside Bogotá, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Bogotá and what you need. I reply in Colombia Time, confirm the scope and the price, and start only when you say so.
