Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Bogotá. Bogotá is a business city with nomads in Chapinero. Corporate and conference travel fills weekdays, medical tourism adds longer stays and concerts like Estéreo Picnic bring weekend spikes. The city is less seasonal than coastal Colombia, so steady weekday pricing and a good monthly offer usually matter more than chasing short peaks. I also keep the big concert weekends priced separately so they are not lost inside a flat monthly rate.
For a Bogotá apartment I check how well it serves business, medical and remote-work guests, and how far it is from the hubs each one needs. Then I set a corporate rate card, event premiums and a monthly ladder, so each segment has a clear target through the year.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Bogotá.