An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Bogotá: Corporate and conference travel; Estéreo Picnic and concerts; Medical tourism; Digital-nomad demand in Chapinero. Guests I price for: Business travellers midweek and remote workers on monthly stays. Where I start: Corporate midweek rate cards and monthly discount ladders.
I set up your Airbnb and Booking.com pricing with weekday corporate rates, premiums for Estéreo Picnic and the Corferias fairs, and monthly offers for nomads and medical stays. Puentes get their own logic so business-area listings do not sit overpriced on empty holiday weekends.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Bogotá.