Alaa Elhadi

Revenue Management

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Colombia - Latin America & Caribbean

Revenue management consultant and pricing expert in Colombia

Alaa Elhadi is an independent revenue management consultant for hotels, resorts, Airbnb hosts and property managers across Colombia. Cornell certified, 18 years in the field, and every engagement is 1-on-1, remote and in your time zone.

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Working with Alaa in Colombia, at a glance

Alaa Elhadi is an independent revenue management consultant who works 1-on-1 with hotels, serviced apartments, Airbnb hosts and property managers in Colombia: pricing strategy, PriceLabs and Wheelhouse setup, hotel revenue consulting and channel optimization. Demand in Colombia peaks Mid-December to mid-January, and every plan he builds starts from that calendar.

Ask in the chat, or book a 1-on-1 strategy session from $125. Last updated .

3 markets

Destinations in Colombia with their own page

Cornell certified

Master certificate in Revenue Management, 18 years of experience

Your time zone

Every 1-on-1 session scheduled locally

Consultant's view

Alaa's take on Colombia

“Colombia has three distinct markets: Medellín's nomads, Cartagena's weekends and celebrations and Bogotá's business travel. National long weekends move domestic demand sharply. Every rental must be registered in the RNT tourism register. Domestic travellers and international visitors book very differently, so long weekends and international holidays each need their own pricing layer.”

Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.

Colombia at a glance

Busiest
December-to-January and Holy Week holidays, plus city festivals such as Feria de las Flores in Medellin.
Quietest
The April-to-May and October rainy weeks outside holidays.
Dates to price first
  • Digital-nomad and remote-work demand, led by Medellin
  • Cartagena's Caribbean, wedding and long-weekend tourism
  • Bogota corporate, conference and medical-tourism travel
  • Colombian national holidays and long weekends driving domestic surges

Rules Alaa checks before pricing a property in Colombia

Colombia requires all tourist accommodation, including short-term rentals, to hold a valid Registro Nacional de Turismo (RNT), and operating without it can lead to fines or suspension, so registration is the essential first step. A national tourism contribution applies to registered operators, and horizontal-property rules mean residential buildings can regulate or restrict short letting through their own governance. Compliance with the RNT is the single most important national requirement for Colombian hosts.

Rates are set in The Colombian peso (COP) is free-floating and often weak against the dollar, which is part of what makes Colombia such good value for foreign nomads and helps sustain long-stay demand. We watch the peso as a demand signal for international guests while pricing domestic and holiday demand in peso terms. and priced for net revenue after channel fees. Channels: Airbnb dominates the Medellin nomad market and Booking.com is strong for Bogota business and Cartagena stays..

From Alaa's consulting sessions

How Alaa would price a property in Colombia

The moves Alaa makes first when a hotel or host in Colombia books a session, and the errors he corrects most often. Every one is set up inside your own pricing tool, so it keeps working after the call.

Alaa's pricing playbook for Colombia

  1. 1

    Keep RNT registration current.

  2. 2

    Build monthly rates in Medellín and Bogotá.

  3. 3

    Price Colombian long weekends and holidays in Cartagena.

  4. 4

    Set weekday corporate rates in Bogotá.

  5. 5

    Price Feria de las Flores and December events.

Fully outsource your revenue management in Colombia

Hand the daily pricing and these moves to me and my team, month to month.

Contact me

Mistakes Alaa fixes most in Colombia

  • Unregistered listings.
  • Long weekends ignored.
  • All cities priced on one strategy.
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Alaa's pricing calendar

How I price Colombia through the year

Revenue management consultant in Colombia
  1. Mid-December to mid-JanuaryPeak

    Christmas, the Feria de Cali and New Year bring domestic and international travellers, so I price Cartagena and the coast highest and set long minimum stays.

  2. Late January to MarchShoulder

    The Hay Festival in Cartagena and the Barranquilla Carnival lift specific dates, so I price them as short peaks and keep Medellín monthly rates steady.

  3. March to AprilHigh

    Semana Santa is a major domestic holiday, so I price it as a peak across the coast and leisure towns, with minimum stays.

  4. Mid-June to JulyHigh

    Mid-year school holidays fill leisure destinations, so I price those weeks above the baseline and keep Bogotá priced for business.

  5. August to NovemberShoulder

    The Feria de las Flores in August lifts Medellín, and long weekends move domestic demand, so I price each puente as a short peak.

Where I price Colombia differently

Medellín
Nomads, long stays and the Feria de las Flores; I price El Poblado and Laureles differently and use monthly rates as the base.
Cartagena
Weddings, weekends and holiday peaks; I price the walled city and Bocagrande separately and protect December and Semana Santa.
Bogotá
Business, conferences and medical tourism; I price weekdays for corporate guests and offer longer stays for project and medical visitors.

What I check first in a Colombia audit

  1. 1Whether the calendar includes every puente festivo, since Colombian holidays often move to Monday and create long weekends that fill leisure destinations.
  2. 2How the listing appeals to digital nomads and long-stay guests, because Medellín and Bogotá depend heavily on monthly demand outside the holidays.
  3. 3Whether the property is priced on local sites like Despegar as well as Airbnb and Booking.com, since domestic travellers often book there.
Working with Alaa in Colombia

A revenue management consultant, pricing expert and hotel specialist for Colombia

One person does the thinking on your account. Choose the kind of help your property in Colombia needs; everything is remote, 1-on-1 and scheduled in your time zone.

Independent advice

Revenue management consultant in Colombia

For owners in Colombia, I check RNT registration, review how your property competes in its city, and plan the year around December, Semana Santa, mid-year holidays, ferias and the puentes festivos. You get a plan that balances domestic, international and long-stay guests.

Airbnb, Vrbo & Booking.com

Airbnb pricing expert in Colombia

For Colombian hosts I set up PriceLabs or Wheelhouse with long-weekend pricing, festival dates, monthly rates for Medellín and Bogotá and separate settings for Cartagena. I also keep rates aligned across Airbnb, Booking.com and any local channels you use, with each puente loaded a year ahead.

Hotels & resorts

Hotel revenue management specialist in Colombia

With my five-star hotel background, I help Colombian hotels balance corporate, medical and leisure demand, plan rate fences for holidays and ferias, and choose comp sets by neighbourhood in Bogotá, Medellín and Cartagena. In Cartagena I also plan wedding and event blocks so they do not crowd out higher-value December and Semana Santa guests.

Markets Alaa covers

Destinations in Colombia with their own pricing strategy

Each market in Colombia below has its own page with Alaa's notes on seasonality, events and how he would price it. Ask about any town or region not listed.

What I offer in the main Colombia markets

Medellín

Cartagena

Bogotá

Tools and channels I work in for Colombia properties

  • Revenuenaire Dynamic Pricing
  • PriceLabs
  • Wheelhouse
  • Beyond Pricing
  • DPGO
  • Pricepoint
  • Duetto
  • IDeaS
  • Hospitable
  • Hostaway
  • Guesty
  • OwnerRez
  • Lodgify
  • Smoobu
  • Beds24
  • Hostfully
  • Uplisting
  • Cloudbeds
  • Mews
  • SiteMinder
  • Little Hotelier
  • Opera Cloud
  • RoomRaccoon
  • Airbnb
  • Booking.com
  • Vrbo
  • Expedia
  • Agoda
  • Google Hotel Ads
  • Trivago
  • Tripadvisor
  • Furnished Finder
  • Direct booking website
Packages and pricing

My PriceLabs strategy packages for Colombia

One-time and 1-on-1 on Zoom, priced by the listings in your account: from $125 to $615.

Every package includes, built for your Colombia listings

  • Pricing strategy setup and implementation
  • Revenue performance analysis
  • Competitor analysis
  • Gap-night solutions setup
  • Last-minute, early-bird and other promotions
  • Base, minimum and maximum price setup
  • OTA channel pricing optimization
  • Seasonal pricing setup
  • Expert revenue manager assigned to your account
PackageListingsSessionPrice
StarterUp to 2 listings45-minute Zoom session$125
Growth3 to 6 listings60-minute Zoom session$250
Portfolio7 to 10 listings90-minute Zoom session$370
Scale11 to 15 listings90-minute Zoom session$480
Pro16 to 21 listings120-minute Zoom session$615
Enterprise22 or more listings120 to 240-minute Zoom sessionFrom $635
See packages and book

Which package fits your Colombia portfolio

Starter, $125

One home in Medellín

I build its seasons, floors and stay rules against its own comparable listings.

Portfolio or Scale, $370 to $480

Listings across several areas

For example Cartagena plus Bogotá: I set each area up separately, with its own comp set, seasons and minimum stays.

22+ listings, from $635

More than 21 listings

The large-accounts calculator shows the exact price and session length for your listing count.

Large-accounts pricing

Questions about your Colombia property?

Tell me what you run in Colombia and what is not working. I reply in your time zone.

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Managed Airbnb pricing

Airbnb revenue management for Colombia

Done for you and month to month: I run your Colombia short-term rental pricing every week. From $225 a month, priced by listing count with no cap.

What I run for your Colombia listings

  • Daily rate monitoring and 2-3 price changes a week for listings in Medellín, Cartagena, and Bogotá
  • Peak rates and minimum stays set early for Mid-December to mid-January
  • Base, minimum and maximum prices, gap nights and last-minute discounts
  • Run in PriceLabs or Wheelhouse, connected to your channel manager
  • Listing, promotions and Airbnb, Booking.com and Vrbo optimization on Plus
  • Monthly strategy call and a 12-month forecast on Pro; month to month, no lock-in
ListingsCorePlusPro
1 listing$225$305$395
5 listings$565$765$990
10 listings$965$1,305$1,690
25 listings$1,415$1,910$2,475
50 listings$1,865$2,520$3,265

Monthly prices. Managed plans start after the one-time PriceLabs strategy package above, so I build your Colombia strategy with you first.

See Airbnb management plansAirbnb revenue management

Which managed plan fits your Colombia rentals

Core, from $225/mo

Managed pricing, run for you every day

For hosts in Medellín who handle guests and listings themselves and want the pricing done every week.

Plus, from $305/mo

Pricing plus listing and channel optimization

For listings competing in Cartagena: pricing plus listing content, promotions and channel work on every OTA.

Pro, from $395/mo

Full revenue management with a monthly strategy call

For portfolios across Bogotá and beyond, with forecasting, launch pricing for new listings and a monthly call.

Price your exact listing count
Hotel revenue management outsourcing

Hotel revenue management outsourcing in Colombia

I work as your outsourced revenue manager in Colombia, priced by property size rather than per room: from $650 a month, after a one-time hotel pricing strategy setup from $750.

What your Colombia hotel gets

  • Daily rates and restrictions set against a Colombia comp set
  • Group, event and length-of-stay strategy around Mid-December to mid-January
  • BAR and rate-plan strategy by room type
  • Connected to your PMS and channel manager, no new software to learn
  • OTA, metasearch and direct-booking mix with rate-parity checks on Plus
  • Forecasting, pace reports and a monthly strategy call on Pro
Hotel sizeCorePlusPro
BoutiqueUp to 20 rooms$650$900$1,150
Small21 to 50 rooms$950$1,300$1,650
Midsize51 to 100 rooms$1,400$1,900$2,450
Large101 to 200 rooms$2,000$2,700$3,500
Large & luxury200+ rooms, luxury or multi-propertyCustom quote

Monthly prices, month to month. The one-time setup builds your Colombia strategy before I take over.

See hotel plansRevenue management outsourcing

Which plan fits your Colombia hotel

Boutique, from $650/mo

A boutique hotel or guesthouse in Medellín

Up to 20 rooms: one comp set, daily rates and stay rules, without hiring a full-time revenue manager.

Small or Midsize

A city or resort hotel in Cartagena

21 to 100 rooms: rate plans by room type, segment mix and event pricing, reported monthly.

200+ rooms or several hotels

Larger, luxury or multi-property in Colombia

For example a group with hotels in Cartagena plus Bogotá: quoted on size and complexity.

Ask for a custom quote
Consultant, not an agency

Why owners in Colombia hire Alaa directly

Most revenue problems are strategy problems. They get solved faster by one experienced person who looks at your numbers than by a process.

Cornell certified

Master certificate in Revenue Management from Cornell University, and 18 years of hands-on pricing work.

Hotel chain background

A decade running revenue for international five-star properties before moving into short-term rentals.

5.0 from 1,463 reviews

Client reviews on Fiverr, from single-listing hosts to large portfolios.

You talk to Alaa

No hand-off to a junior account manager. The person who reviews your property in Colombia is the one who sets the strategy.

Hotel revenue consultantsAirbnb revenue consulting
Insights

Recent notes from Alaa

All insights
What partners say

Trusted by hosts and managers worldwide

Real feedback from PriceLabs pricing strategy sessions with Alaa.

★★★★★

Savvy adjustments to my dynamic pricing

Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!

Airbnb host

★★★★★

Great PriceLabs advice for every property

Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.

Property manager

★★★★★

Helped me optimize my PriceLabs

Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!

Airbnb host

FAQ

Questions owners in Colombia ask Alaa

Do I need RNT registration in Colombia?

Yes. Alaa checks it first.

Do Colombian long weekends matter?

Yes, they drive domestic demand.

Why do Colombian long weekends matter so much?

Many Colombian holidays move to the following Monday, which creates long weekends through the year. Domestic travellers use them to visit the coast, coffee region and leisure towns. I price each puente as a short peak so the property earns more on those dates instead of treating them as ordinary weekends.

Should I price Medellín for nomads or tourists?

Usually both, but monthly guests are the base. Remote workers stay for weeks or months, while tourists come for shorter stays and events like the Feria de las Flores. I set a monthly rate that covers costs and keep shorter stays for holiday and event dates.

Does Alaa Elhadi consult for hotels and Airbnb hosts across Colombia?

Yes. Alaa works 1-on-1 with hotels, resorts, serviced apartments, Airbnb hosts and property management companies throughout Colombia, remotely, with no minimum or maximum portfolio size. He has dedicated market pages for 3 destinations in Colombia, and the same approach works for any town or region not listed. Prices are billed in USD and the strategy is built for The Colombian peso (COP) is free-floating and often weak against the dollar, which is part of what makes Colombia such good value for foreign nomads and helps sustain long-stay demand. We watch the peso as a demand signal for international guests while pricing domestic and holiday demand in peso terms. revenue.

How do I start with Alaa in Colombia, and what does it cost?

Start a chat or book a session online. One-time PriceLabs strategy sessions are priced by your exact listing count from $125; managed plans start at $225 a month; hotel consulting is quoted per property; Revenuenaire Dynamic Pricing software is from $17.99 per listing per month. There is no minimum or maximum portfolio size.

More countries

Other Latin America & Caribbean countries Alaa consults in

Get started

Want Alaa to look at your property in Colombia?

Tell Alaa what you run in Colombia and what is not working. You get a straight answer in the chat, in your time zone, and a clear next step: a 1-on-1 session, a consulting proposal or managed pricing.

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Instant answers from the assistant, a revenue manager follows up in the same chat.