Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Brisbane: Queensland school holidays; Noosa Triathlon and Food & Wine festivals; Brisbane concerts and Olympic-related growth; Australia Zoo and coast day trips. Guests I price for: Domestic families on 4 to 7 night coastal stays, corporate guests in Brisbane. Where I start: School-holiday premiums, weekly coastal pricing, and corporate midweek rates.
Brisbane sells mostly through Airbnb, Booking.com and Stayz (Vrbo). For hotels and serviced apartments in Brisbane I focus on corporate negotiated rates, convention-week fences and weekend leisure packages, and on the Sunshine Coast I help resorts balance wholesale allocations with direct family bookings over the school holidays, so the best-value rooms are not sold out to tour partners months before the peak.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Brisbane.