Agoda optimization for hotels is the work I do to make a property rank, convert and price correctly on Agoda. I complete your property and room content in YCS, set promotions, secret deals and rate channels, and manage the signals Agoda ranks on.
What I plan around in Columbus: Ohio State football and university calendars; Rock and Roll Hall of Fame and Cedar Point; Bengals, Browns and Guardians seasons; Conventions and medical travel. Guests I price for: Regional event travellers on 2 night stays, medical and corporate guests. Where I start: Game-day premiums, medical-stay weekly rates, and winter floors.
Columbus sells mostly through Airbnb, Vrbo and Booking.com. For Ohio hotels I focus on the mix of university, medical, sports and corporate demand. I help define displacement rules for football weekends, set negotiated rates for hospitals and businesses, and build a comp set that reflects the specific district rather than the whole metro.
The service in general is described on my agoda optimization page; this page covers how I apply it in Columbus.